When the brand launched in 2012, the objective was to create pioneering accessories that make cycling safer without compromising style. The first product to launch was the dB140 - the world’s loudest bike horn. The horn enables cyclists to alert distracted drivers and pedestrians to their presence and the sleek design means it blends seamlessly with any bike.

Since the success of Hornit in the UK, JCMatthew NZ have brought Hornit to New Zealand. From lights and horns to balance bikes and helmets, each and every product has been created to improve the lives of cyclists, e-bike riders, and scooter riders.

Now an established brand, Hornit has won several awards and its products are sold in over 40 countries worldwide. Innovation still remains at the heart of Hornit and is shared by the whole team who make it their goal to create cycling products that transform your ride.